By trade, I am a film director. I won all sorts of advertising awards like Lions, Epica's and Effies, before specialising in food advertising. I've shot 600+ commercials in 30+ countries and still going strong.

In 2012 I co-founded Chuck Studios, the first global food-specialist creative production company. The company helps brands around the globe develop a distinct culinary identity. Chuck Studios is headquartered in Amsterdam with offices in Berlin, London and Los Angeles.

My client includes McDonald's, KFC, Burger King, Checkers&Rally's, Heineken, ABInbev, Asahi, Unilever, Mondelez, KraftHeinz, Nestle, Jacobs Douwe Egberts, Coca Cola, Pepsico and many more.

Other loves: golden age hiphop, subharmonic bass, drum&bass, art.
Personal life: my wife and business partner Ellen and two grown children