Olaf van Gerwen


I was born in 1973 in a small town in the south of the Netherlands. I studied social sciences and audiovisual production. After graduation, I started directing television and music videos.

Wanting to enter the advertising business, I became an editor. I cut TVC's for 5+ years, learning from the big boys, seeing what went wrong and helping make films great. While I was at it, I learnt about storytelling, the production process and the ad game in general.

I've been directing TVC's for over 15 years now. I have always had a major interest in cinematography and photography. I gravitated towards shooting my own films and have been doing so since 2010. My passion for lighting and lenses has altered my work; I specialize in creating images that please the eye.

Many of my clients are in the food and drinks industry. I also shoot a lot of table top, lifestyle imagery and do visual storytelling.

I live in Amsterdam and love to travel and shoot abroad.